Sans Normal Borup 1 is a regular weight, wide, low contrast, upright, short x-height font.
Keywords: headlines, logos, posters, packaging, signage, retro, playful, futuristic, friendly, quirky, distinctive caps, display appeal, brand voice, friendly modernity, retro futurism, rounded, geometric, monoline, soft corners, modular.
A rounded geometric sans with monoline strokes and generous curves, built from circular bowls and smooth, continuous arcs. Many capitals incorporate a distinctive inline cut (a vertical “slot” and occasional horizontal breaks) that creates a stencil-like, double-stroke effect while keeping the outer silhouette clean and rounded. Proportions feel wide and open, with large counters and simplified joins; terminals are mostly blunt or softly curved, and overall contrast remains minimal. The lowercase is more straightforward and highly legible, retaining the same soft geometry and open forms, while numerals follow the rounded, even-weight construction for a cohesive texture in text.
Best suited for branding, posters, packaging, and signage where the distinctive inline capitals can act as a visual hook. It also works for short UI labels or titles when a friendly geometric tone is desired, while the simpler lowercase supports readable subheads and brief text blocks in mixed case.
The inline detailing on the capitals adds a decorative, display-forward personality that reads as retro-futuristic and a bit toy-like without becoming chaotic. Overall tone is approachable and upbeat, with a modern, geometric calm underneath the quirky uppercase styling.
Designed to deliver a clean rounded sans foundation with a signature inline treatment in the uppercase, offering instant character for display typography while preserving a simple, legible rhythm for everyday mixed-case use.
The strong stylistic split between embellished capitals and plainer lowercase creates a built-in hierarchy: headings can lean on the caps’ internal striping, while mixed-case text stays clean and readable. The roundness and open counters help maintain clarity at moderate sizes, though the interior cut details in capitals will be more prominent in larger display settings.