Sans Normal Apkim 3 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'BR Nebula' by Brink, 'Matt' by Fontfabric, 'Nietos' by Melvastype, and 'Gogh' by Type Forward (names referenced only for comparison).
Keywords: ui text, body text, product design, signage, presentations, modern, clean, neutral, friendly, corporate, versatility, clarity, modernity, accessibility, neutral branding, rounded, geometric, open apertures, uniform strokes, high legibility.
A clean sans with rounded, geometric construction and very even stroke thickness throughout. Curves are smooth and circular in letters like C, O, and Q, while straight stems and horizontals stay crisp, giving a steady, contemporary rhythm. Terminals appear mostly squared or gently softened rather than tapered, and counters are generous, supporting clarity at text sizes. Uppercase forms are straightforward and balanced, and the lowercase shows simple, utilitarian shapes with a single-storey g and open e, keeping the texture readable and uncluttered. Numerals follow the same rounded logic, with clear, simple silhouettes designed for quick recognition.
This font suits interface typography, documentation, and general-purpose editorial work where stable rhythm and straightforward shapes matter. It also works well for corporate communications, wayfinding, and product labeling thanks to its clear forms and calm paragraph texture.
The overall tone is modern and approachable, with a restrained, no-nonsense character that feels dependable rather than expressive. Its rounded geometry adds a mild friendliness, while the consistent proportions keep it professional and neutral for broad use.
The design appears intended as a versatile, contemporary workhorse sans: geometric enough to feel modern, but softened and open enough to remain comfortable in longer reading and practical display settings.
The spacing and proportions read orderly and calm, producing an even color in paragraphs. Letterforms favor clarity over idiosyncratic detail, with open joins and apertures that help avoid visual congestion in continuous text.