Sans Normal Akrev 15 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Izmir' by Ahmet Altun; 'Gilroy', 'Qanelas', and 'Qanelas Soft' by Radomir Tinkov; 'Core Sans C' by S-Core; and 'Caros' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, friendly, clean, confident, sporty, impact, clarity, approachability, modernity, versatility, geometric, rounded, compact, high legibility, sturdy.
A heavy, geometric sans with broad, even strokes and generously rounded curves. Circular forms like O and 0 are close to true rounds, while counters are relatively open for the weight. Terminals are clean and mostly flat, with a few angled joins in diagonals; overall spacing feels compact but not cramped. The lowercase shows simple, single-storey constructions (notably a and g), with short ascenders/descenders and a sturdy, uniform rhythm across text.
This font performs best in display settings where strong shapes and smooth curves can deliver impact—headlines, posters, brand marks, packaging, and wayfinding/signage. It can also work for UI labels and callouts when used with comfortable tracking and line spacing to keep the heavy texture from feeling crowded.
The tone is contemporary and approachable, combining a friendly roundness with an assertive, high-impact presence. It reads as straightforward and energetic rather than formal, making it feel well-suited to bold, modern branding and clear messaging.
The design appears intended to provide a versatile, geometric sans that stays friendly and readable while delivering strong visual weight. Its simplified lowercase forms and rounded geometry prioritize clarity and recognizability at a glance.
The numerals are wide and stable with strong silhouettes, and the punctuation in the sample text holds up well at large sizes. In extended copy, the dense color and compact proportions create a punchy texture that favors headlines and short blocks over long-form reading.