Serif Normal Vasa 7 is a regular weight, narrow, high contrast, upright, normal x-height font.
Keywords: book text, magazine, editorial, headlines, branding, classic, literary, refined, formal, text reading, editorial tone, classic authority, elegant display, bracketed, crisp, elegant, calligraphic, traditional.
A crisp serif with strong thick–thin modulation and bracketed, tapered serifs. The forms are relatively compact, with tall capitals and a moderately sized x-height that keeps lowercase counters open without feeling large or casual. Curves show a slightly calligraphic stress, and joins and terminals are clean and controlled, giving the design a polished, bookish rhythm. Numerals and punctuation match the same high-contrast logic, reading sharply in display sizes while remaining structured in text.
Well suited to long-form reading in books and editorial layouts, where its classic serif structure supports a steady reading rhythm. It also performs convincingly for headlines, pull quotes, and refined branding applications that want a traditional, high-end typographic voice.
The overall tone is traditional and refined, with a distinctly literary, editorial character. Its high-contrast silhouette and disciplined spacing project formality and a sense of heritage, suitable for content that benefits from a measured, authoritative voice.
The design appears intended as a conventional, high-contrast serif for professional publishing—balancing a classic book face sensibility with enough sharpness and elegance to serve as a strong editorial display companion.
The italic is not shown; all samples appear roman. The design’s contrast and slender horizontals suggest it will look most at home where printing or rendering is clean, and where line spacing gives the letterforms room to breathe.