Sans Normal Loboz 14 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Cordillera' by Latinotype, 'Mercenary' by Miller Type Foundry, and 'Campton' and 'Galano Grotesque' by René Bieder (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, punchy, playful, retro, energetic, impact, motion, approachability, display clarity, oblique, rounded, soft corners, compact, chunky.
A heavy, oblique sans with broad proportions and rounded, softly chamfered corners. Strokes are monolinear with large counters and generous internal space, giving the shapes a buoyant, inflated feel rather than a rigid geometric one. Curves dominate the construction (notably in C/O/S and the bowls), while diagonals are sturdy and slightly softened at joins. Numerals follow the same chunky, rounded logic, producing a cohesive, high-impact texture in both caps and lowercase.
Well suited for display settings such as headlines, posters, product packaging, and brand marks that need a bold, kinetic voice. It can also work for sports and entertainment graphics, social media tiles, and signage where immediate impact and friendly legibility are priorities.
The overall tone is energetic and friendly, leaning sporty and slightly retro. Its rounded massing and forward slant suggest motion and confidence, while the soft terminals keep it approachable rather than aggressive.
Likely intended as an attention-grabbing display sans that blends geometric roundness with a dynamic oblique stance. The softened corners and roomy counters appear designed to keep the weight feeling lively and readable while maintaining a strong, contemporary presence.
The design reads best at medium-to-large sizes where its broad, rounded forms and tight rhythm can create a strong headline presence. In continuous text the strong slant and dense black shape can become visually dominant, making it more suited to short bursts than long reading.