Script Arvo 7 is a regular weight, very narrow, medium contrast, upright, very short x-height font.
Keywords: logos, headlines, invitations, greeting cards, packaging, playful, whimsical, friendly, retro, crafty, hand-lettered charm, decorative display, friendly branding, vintage flair, looped, flourished, bouncy, monoline-ish, rounded.
A decorative handwritten script with smooth, rounded strokes and frequent entry/exit curls. Letterforms show a lively, bouncy rhythm with varied widths and compact lowercase proportions, while capitals are larger and more embellished with prominent loops and occasional swash-like terminals. Stroke endings are generally soft and tapered, and curves dominate the construction, giving the alphabet a consistent, drawn-by-hand flow even when letters are not fully connected.
This font works best for short to medium-length display settings where its loops and bouncy forms can be appreciated—such as logos, product names, invitations, greeting cards, social graphics, and boutique packaging. It can also serve as an accent face paired with a quieter text font to add warmth and personality.
The overall tone is cheerful and personable, leaning toward a vintage craft and stationery feel. Its looping caps and buoyant rhythm suggest an informal elegance—more charming than formal—suited to friendly, expressive messaging.
The design appears intended to capture a polished hand-lettered look with decorative capitals and approachable lowercase forms, balancing readability with ornamental flourish. Its consistent stroke behavior and rounded terminals aim to deliver an inviting, handcrafted presence for expressive display typography.
Uppercase forms carry much of the personality, with distinctive flourishes on letters like A, G, J, Q, and Z. Numerals are simple and rounded, matching the soft script texture and maintaining the same lively, handwritten cadence as the letters.