Sans Normal Bubos 10 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Malva' by Harbor Type, 'Jam Adega' by JAM Type Design, 'Morandi' by Monotype, 'Fact' by ParaType, 'Core Gothic N' by S-Core, and 'Robusta' by Tilde (names referenced only for comparison).
Keywords: ui text, wayfinding, editorial, presentations, branding, clean, neutral, modern, technical, friendly, versatility, legibility, modernity, clarity, geometric, rounded, open counters, even rhythm, crisp.
A clean sans with predominantly geometric construction, combining near-circular bowls with straight, cut-off terminals. Strokes appear even and consistent, with smooth curves and minimal modulation. Proportions are balanced and legible, with open apertures and clear counters; round letters stay generous while verticals remain straightforward and stable. Numerals are simple and contemporary, matching the lowercase and uppercase with a uniform, no-fuss texture in text.
Well-suited to interface copy, product screens, and documentation where clarity and consistency are important. It also fits editorial layouts, reports, and presentations that need a contemporary, unobtrusive sans. For branding, it works best where a clean, modern voice is desired rather than a highly stylized identity.
The overall tone is modern and neutral, with a calm, utilitarian clarity that reads as both approachable and matter-of-fact. Its rounded forms keep it from feeling harsh, while the restrained detailing gives it a quietly technical, system-like feel.
The design appears intended as a versatile, general-purpose sans that emphasizes legibility and a smooth, contemporary texture. Its geometric cues and restrained detailing suggest an aim to perform reliably across both display sizes and continuous text.
In running text, the spacing and shapes produce an even gray value and consistent rhythm, supporting long-form readability without drawing attention to individual letterforms. The design avoids decorative quirks, leaning on clear geometry and straightforward joins to maintain a cohesive set.