Sans Other Movo 2 is a very bold, narrow, low contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, kids, stickers, playful, chunky, cartoon, friendly, informal, fun display, approachability, handmade feel, youth appeal, bold impact, rounded, blobby, bouncy, soft, hand-drawn.
A heavy, rounded sans with blobby silhouettes and visibly irregular stroke edges that read as hand-drawn rather than mechanically perfect. Counters are compact and often asymmetric, with softly pinched joins and bulbous terminals that create a lively, uneven rhythm. Letterforms keep simple construction but vary subtly in width and curvature, producing an organic, slightly wobbly texture across words. Numerals follow the same puffy, simplified approach, emphasizing mass and soft corners over precision.
Best suited for short, high-impact copy such as posters, playful branding, snack or candy-style packaging, children’s materials, stickers, and splashy social graphics. It performs well where personality and immediacy matter more than sustained readability, especially in display sizes.
The overall tone is cheerful and approachable, leaning toward a comic, kid-friendly energy. Its soft, inflated shapes and uneven edges convey spontaneity and humor, making text feel casual and personable rather than formal or corporate.
The design appears intended to deliver a bold, approachable display voice with an intentionally imperfect, hand-shaped finish. Its simplified geometry and rounded massing suggest a focus on warmth and humor, aiming to feel like friendly lettering rather than a strict, neutral sans.
At larger sizes the quirky contours and irregularities become a key feature, while at smaller sizes the tight counters and dense shapes may reduce clarity in longer passages. The uppercase has a strong, poster-like presence, and the lowercase maintains the same chunky personality with simple, single-storey-style forms and compact interiors.