Sans Normal Wogun 7 is a very bold, normal width, medium contrast, upright, normal x-height font.
Keywords: posters, packaging, headlines, kids branding, stickers, playful, handmade, bold, friendly, bouncy, hand-drawn feel, playful display, friendly impact, casual branding, rounded, soft corners, irregular, chunky, cartoony.
This is a heavy, rounded sans with an intentionally irregular, hand-cut silhouette. Strokes are thick with softly blunted terminals, and outlines show subtle wobble and unevenness that creates a lively texture. Curves are broad and compact, counters are generally open but slightly lumpy, and joins tend to be simplified rather than crisp. Uppercase forms feel sturdy and blocky, while lowercase stays similarly chunky with a casual, slightly inconsistent rhythm that reads like drawn lettering rather than engineered geometry.
Works best for headlines and short, high-impact copy where its bold mass and playful wobble can be appreciated—such as posters, event graphics, packaging, product labels, and children-oriented or casual lifestyle branding. It can also serve for social media graphics and merch where a friendly, hand-drawn voice is desired.
The overall tone is warm, goofy, and approachable—more comic and crafty than corporate. Its imperfect edges and bouncy proportions give it a playful, handmade personality suited to lighthearted messaging.
The design appears intended to mimic bold hand-lettering with soft, rounded shapes and deliberately imperfect edges, prioritizing character and warmth over strict consistency. It aims for high visibility at display sizes while maintaining an informal, fun aesthetic.
Spacing appears generous and the weight holds together strongly in short phrases, but the busy edge texture can build up in dense paragraphs. Numerals match the same chunky, informal construction, supporting a cohesive display feel across letters and figures.