Sans Normal Hidaz 5 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, children’s, social media, friendly, casual, approachable, playful, clean, humanized sans, softening, approachability, casual readability, playful clarity, rounded, soft, monoline, hand-drawn, informal.
A rounded, monoline sans with softly blunted terminals and gently irregular curves that give it a lightly hand-drawn feel. Strokes maintain an even thickness with smooth joins and minimal sharp corners, producing open counters and a clear, uncluttered silhouette. Proportions are straightforward and readable, with simple geometric construction tempered by subtle organic wobble in bowls, arches, and diagonals.
Well-suited to upbeat branding, packaging, and display headlines where a friendly voice is desired. It also works nicely for posters, social graphics, and educational or kid-oriented materials thanks to its clear shapes and soft, non-intimidating forms. For longer passages, it will read best in short-to-medium blocks where the informal texture adds charm without demanding strict neutrality.
The overall tone is warm and personable, balancing clarity with an easygoing, informal character. Its soft corners and slightly quirky rhythm feel friendly rather than technical, making the text read as relaxed and human.
The design appears intended to deliver everyday legibility with a rounded, humanized twist—combining simple sans construction with softened terminals and mild irregularity to feel approachable and contemporary.
The spacing reads generous and steady in running text, and the rounded finishing on stems and bars keeps the texture smooth at larger sizes. Numerals share the same soft, simplified construction, reinforcing a cohesive, approachable voice across alphanumerics.