Sans Superellipse Otgub 7 is a bold, normal width, low contrast, upright, tall x-height font visually similar to 'Kohinoor Bangla', 'Kohinoor Kannada', 'Kohinoor Latin', 'Kohinoor Odia', 'Kohinoor Tamil', 'Kohinoor Telugu', and 'Kohinoor Thai' by Indian Type Foundry (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, confident, modern, approachable, playful, approachability, clarity, impact, modern branding, geometric warmth, rounded, soft, geometric, chunky, compact.
A heavy, rounded sans with a soft, superelliptical construction and smoothly eased corners throughout. Curves feel squarish rather than purely circular, giving counters and bowls a compact, rounded-rectangle look. Strokes are consistently thick with clean terminals and minimal modulation, producing a solid, even texture in words. The lowercase is sturdy and open with simple, single‑storey forms (notably a and g), short-looking joins, and a plain, readable rhythm; figures are similarly robust and highly legible.
Best suited to display use such as headlines, brand wordmarks, packaging, posters, and wayfinding where a warm but sturdy voice is needed. The compact rounded forms and heavy color also make it effective for short UI titles or hero text, especially when clarity at a glance matters.
The overall tone is friendly and contemporary, with a confident, poster-like presence. Its rounded geometry adds warmth and approachability, while the dense color keeps it feeling assertive and straightforward rather than delicate or formal.
The design appears intended to deliver a modern geometric sans that feels approachable and energetic without sacrificing clarity. Its superelliptical roundness and uniform weight suggest an emphasis on strong silhouettes, easy recognition, and friendly brand expression.
The font maintains strong consistency between straight and curved elements, with counters that stay open even at heavy weight. The roundness is controlled and structured (more rounded-rectangle than bubbly), helping it read clearly in large headlines while still feeling soft.