Print Upmav 2 is a bold, very narrow, low contrast, upright, normal x-height font.
Keywords: posters, packaging, kids media, headlines, social graphics, playful, quirky, friendly, handmade, casual, handmade charm, casual display, friendly tone, quick readability, rounded, chunky, soft, bouncy, organic.
A chunky, rounded hand-drawn print with soft terminals and subtly wobbly strokes that keep a consistent, marker-like presence. Letterforms are compact and tall with narrow footprints, generous counters, and simplified construction; curves are slightly irregular and corners are often blunted rather than sharp. The rhythm is lively and a bit bouncy, with minor variations in widths and proportions that reinforce an organic, drawn-by-hand feel while staying highly legible.
Well suited to short-to-medium display settings where a warm, informal personality is desired—posters, packaging labels, event flyers, and social media graphics. It can also work for kid-focused or craft-themed materials, and for branding accents where a friendly handmade voice is more important than strict uniformity.
The overall tone is upbeat and approachable, with a whimsical, slightly mischievous personality. Its imperfect contours and softened shapes give it a friendly, informal voice that feels human and conversational rather than polished or corporate.
Likely designed to capture the immediacy of hand-lettered signage in a clean, usable print style—prioritizing charm, legibility, and a lively texture over geometric precision. The narrow, tall proportions help it fit more characters into tight spaces while maintaining a bold, attention-getting presence.
Caps read as sturdy headline forms, while the lowercase keeps a simple, printed look with single-storey shapes and straightforward punctuation. Numerals match the same rounded, handmade logic, making the set feel cohesive across letters and figures.