Cursive Apbus 7 is a light, very narrow, high contrast, italic, very short x-height font.
Keywords: branding, packaging, social media, invitations, quotes, friendly, casual, playful, personal, lively, handwritten feel, signature style, casual warmth, expressive display, brushy, monoline-ish, bouncy, airy, expressive.
This script has a quick, brush-pen feel with slender strokes and a noticeably lively, uneven rhythm. Letterforms lean strongly forward with loosely connected cursive construction in the lowercase, while capitals read like simplified handwritten initials that still follow the same flowing movement. Strokes taper into fine terminals and occasional heavier downstrokes, creating a crisp, calligraphic texture without looking overly formal. Curves are open and rounded, counters stay generous, and joins remain light, giving words an airy, fast-written appearance.
It suits short to medium-length display settings where a human, conversational voice is desired—brand marks, boutique packaging, invitations, greeting cards, social posts, and pull quotes. It’s especially effective when paired with a clean sans or serif for supporting text, letting the script carry emphasis and personality.
The overall tone is friendly and informal, like a personal note or a casual signature. Its bouncy movement and tapered endings add a playful warmth, making it feel approachable rather than polished or corporate.
The design appears intended to capture natural, contemporary cursive handwriting with brush-like contrast and a fast, spontaneous rhythm. It prioritizes charm and expressiveness over strict regularity, aiming for an authentic hand-drawn look in display typography.
Uppercase and lowercase mix comfortably, with capitals providing tall, gestural entry strokes that add personality in headlines. Numerals follow the same handwritten logic—simple, slightly irregular forms that match the script’s cadence and keep a cohesive texture in mixed content.