Sans Normal Onmak 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Benton Sans', 'Benton Sans Pro', and 'Benton Sans Std' by Font Bureau; 'Applied Sans' and 'Helvetica Now' by Monotype; and 'Pragmatica' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, straightforward, modern, industrial, friendly, impact, clarity, utility, modernity, brand presence, geometric, clean, compact, sturdy, high-impact.
A sturdy sans with large, squared-off proportions and smooth, rounded curves. Strokes are consistently heavy with minimal modulation, creating an even, solid texture. Counters are relatively open for a weight this strong, while terminals are mostly blunt or gently rounded. The lowercase shows a single-story “g” and a compact, pragmatic construction; the overall rhythm is tight and efficient, favoring blocky silhouettes and clear, simple joins.
Best suited to display roles where impact and clarity matter—headlines, posters, signage, packaging, and bold brand statements. It can also work for short UI labels or callouts when a firm, highly legible tone is needed, though extended paragraphs will appear heavy and ink-rich.
The tone is direct and confident, with a no-nonsense modern feel. Its weight and compact geometry give it an assertive, utilitarian voice, while the rounded curves keep it approachable rather than severe.
The design appears intended to deliver a versatile, contemporary sans with strong presence and dependable legibility. Its geometric simplicity and restrained detailing prioritize clarity, reproduction safety, and a consistent graphic voice across letters and numerals.
In running text the color is dense and steady, making it read as a headline-oriented workhorse. Uppercase forms feel particularly emphatic and uniform, while numerals follow the same robust, simplified construction for strong at-a-glance recognition.