Script Afmaf 7 is a light, very narrow, high contrast, upright, short x-height font.
Keywords: invitations, greeting cards, branding, packaging, social media, elegant, whimsical, friendly, airy, handmade, handwritten charm, display emphasis, soft elegance, approachable tone, looping, monoline feel, bouncy baseline, tall ascenders, open counters.
This script has a slim, airy build with tall ascenders and generous internal space, giving it a light, breezy silhouette. Strokes show a calligraphic rhythm with noticeable thick–thin transitions and smooth, rounded turns, while terminals often finish in soft hooks or modest flourishes. Letterforms are largely connected in text, but with an easy, handwritten irregularity that keeps the flow from feeling overly rigid. The lowercase is compact relative to the prominent ascenders/descenders, and the overall texture stays clean due to open bowls and restrained ornamentation.
Well suited to invitations, announcements, and greeting-card work where a flowing handwritten voice is desired. It also fits boutique branding, labels, and packaging for lifestyle or craft-oriented products, and performs nicely in short headlines or social posts where the connected rhythm can be appreciated. For best clarity, it’s most comfortable at display sizes or in brief text runs.
The tone feels personable and upbeat, mixing casual handwritten warmth with a refined, tidy polish. Its looping forms and gentle swashes add a touch of charm without becoming overly decorative, making it feel welcoming and slightly playful while still suitable for more formal-friendly uses.
The design appears intended to capture the natural movement of quick pen lettering while remaining neat and legible in set text. It balances gentle flourishes with straightforward forms, aiming for an expressive script that can cover both celebratory and everyday friendly messaging.
Capitals are simple and readable with minimal extravagance, helping starts of words stand out without disrupting the line. Numerals keep the same handwritten logic, with a few forms showing distinctive loops and soft curves that match the script’s motion. Spacing and joins produce a smooth word shape, especially in longer phrases.