Serif Flared Rohi 7 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'ATF Alternate Gothic' by ATF Collection, 'Explorer' by Fenotype, 'Miguel De Northern' by Graphicxell, and 'Duotone' by Match & Kerosene (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, editorial, assertive, vintage, poster-like, sturdy, traditional, space-saving impact, classic authority, display emphasis, vintage revival, flared terminals, bracketed serifs, compact, condensed, tight spacing.
A dense, compact serif with thick, low-contrast strokes and strongly flared, bracketed terminals that give stems a swelling, sculpted finish. Proportions are narrow overall, with tight counters and a steady vertical rhythm that reads as confident and weighty. Curves are rounded but controlled, and the serifs taper into the stems rather than ending in slabs, producing a subtly calligraphic, chiseled silhouette. The lowercase maintains a solid, workmanlike texture with short extenders and sturdy joins, while the figures and capitals keep the same compressed, high-impact stance.
Best suited to display use where its condensed width and heavy color can work as a strong typographic anchor—headlines, posters, mastheads, packaging, and branding marks. It can also serve for short editorial subheads or pull quotes where a traditional serif voice is desired with extra punch.
The tone feels bold and old-world without becoming ornate—evoking editorial headlines, vintage advertising, and classic poster typography. Its compact heft and flared endings convey authority and tradition, with a slightly theatrical, display-forward energy.
The design appears intended to deliver maximum impact in limited horizontal space while retaining a classic serif identity. The flared stroke endings and bracketed serifs suggest an aim to blend traditional, historical cues with a simplified, high-contrast-in-feel (but not in stroke contrast) display sturdiness for attention-grabbing typography.
At text sizes the heavy weight and narrow counters create a dark, continuous color, while larger sizes reveal the distinctive flaring at stroke ends and the strong serif shaping. The uppercase forms look especially emblematic and banner-ready, and the numerals match the same compressed, emphatic personality.