Serif Normal Oldav 7 is a bold, very narrow, medium contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazines, book covers, posters, classic, authoritative, bookish, formal, space-saving, traditionality, authority, editorial tone, high-waisted, bracketed, pinched, compact, tall caps.
This typeface is a compact serif with tall, tightly set capitals and a noticeably narrow overall footprint. Strokes are fairly sturdy with moderate contrast, and the joins and terminals show bracketed, tapered serifs that keep the forms traditional rather than slab-like. Curves are slightly pinched at apertures and counters, giving letters a condensed, high-waisted rhythm, while round characters remain relatively vertical and controlled. Numerals and lowercase share the same compact, upright stance, and the texture in paragraph setting reads dense and even with a strong vertical emphasis.
Well-suited to headlines, deck lines, and editorial layouts where a traditional serif feel is desired but space is limited. It can also work for book covers, posters, and other display-forward uses that benefit from a compact, authoritative serif texture.
The overall tone feels classic and editorial, with a firm, authoritative voice. Its narrow proportions and assertive serifs evoke traditional publishing and institutional typography, reading formal and somewhat austere rather than casual or playful.
The design appears intended to deliver a conventional serif voice in a space-saving, condensed silhouette, balancing sturdy strokes with traditional bracketed serifs for a composed, print-oriented presence.
In text, the condensed width produces a dark, economical color that can pack a lot of content into limited space. The letterforms lean on strong vertical stems and restrained detailing, which helps maintain a consistent rhythm across mixed-case settings and figures.