Sans Normal Obgor 1 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'FF Sero' by FontFont; 'Gilam', 'Glober', and 'Squad' by Fontfabric; 'Diaria Sans Pro' by Mint Type; 'Belle Sans' by Park Street Studio; 'Akwe Pro' by ROHH; and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, playful, punchy, approachable, retro, impact, friendliness, simplicity, display emphasis, rounded, soft, chunky, bubbly, sturdy.
A very heavy, rounded sans with compact proportions and softly blunted terminals. Curves are broad and smooth, with minimal detailing and largely uniform stroke behavior, giving letters a chunky, poster-like mass. Counters are relatively tight in many letters (notably in B, P, R, 8, 9), while round glyphs like O and Q keep a clear, generous interior; the Q features a short, clean tail. Lowercase forms are simple and robust, with a single-storey a and g, a short-armed t with a thick crossbar, and round i/j dots that read as distinct circles.
This font performs best in display contexts such as headlines, posters, packaging, and brand marks where its dense weight and rounded shapes can read as inviting and bold. It also works well for signage and short promotional copy where a friendly, high-contrast-from-background silhouette is needed.
The overall tone is warm and upbeat, with a soft, friendly presence that feels confident rather than aggressive. Its rounded geometry and thick strokes create a cheerful, slightly retro flavor suited to energetic, attention-getting messaging.
The design appears intended to deliver maximum visual impact with an approachable, rounded voice—favoring simple, highly legible shapes and a consistent, chunky rhythm that holds up in large-scale typography.
The alphabet shows consistent roundness across joins and corners, helping maintain a cohesive texture in large blocks of text. Numerals are bold and straightforward, with a particularly circular 0 and sturdy, high-impact figures that keep their shapes clear at display sizes.