Sans Superellipse Mader 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Fraiche' by Adam Fathony, 'Fox Mint' by Fox7, 'American Auto' by Miller Type Foundry, and 'Bulltoad' by Typodermic (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids branding, stickers, playful, friendly, chunky, bubbly, retro, friendly impact, soft display, playful branding, retro poster, rounded, soft, blunt, compact, cartoonish.
A heavy, rounded sans with soft superellipse construction and generously curved corners throughout. Strokes are uniformly thick with minimal modulation, producing a solid, inky texture in text. Counters are compact and often pinched into small apertures, while joins and terminals stay blunt and cushioned rather than sharp. Uppercase forms are wide and squat with simplified geometry, and the lowercase maintains a sturdy, compact rhythm with a single-storey “a” and “g” and a small, round i/j dot.
Best suited to display roles where impact and personality matter: headlines, posters, packaging, and bold brand marks. It also fits playful campaigns and kid-oriented or confectionery-style branding where rounded shapes and a friendly voice are desired. For longer text, using larger sizes and generous spacing will help preserve clarity.
The overall tone is cheerful and approachable, with a toy-like, retro warmth. Its dense black shapes and rounded proportions create a cozy, comic energy that feels informal and inviting rather than technical or corporate.
The design appears intended to deliver maximum softness and weight with simplified, highly rounded letterforms that stay consistent across the set. The emphasis is on bold presence and approachability, creating an instantly recognizable, fun display voice.
At smaller sizes the tight counters and narrow openings can fill in, so it reads best when given breathing room through larger point sizes, increased tracking, or short lines. The numerals match the same soft, chunky language, and the set maintains a consistent, pillowy silhouette across glyphs.