Sans Normal Hulam 3 is a light, normal width, monoline, upright, normal x-height font.
Keywords: branding, packaging, posters, children’s, social, friendly, casual, playful, approachable, hand-drawn, approachability, simplicity, warmth, readability, rounded, soft, open, informal, lively.
A rounded, monoline sans with softly curved joins and gently tapered terminals that feel slightly hand-drawn while remaining consistent. Curves are smooth and circular, with generous apertures and clear interior counters, giving letters an open, breathable texture. Proportions are straightforward and readable, with simple geometric construction in forms like O/C/G and unobtrusive details in diagonals and junctions. Figures are clean and uncomplicated, matching the letterforms with the same even stroke and friendly curvature.
Well-suited for friendly branding, packaging, and advertising where an approachable tone is desired. It also fits posters, invitations, and social graphics that benefit from soft, rounded letterforms. In longer passages it remains legible, particularly at medium sizes where the open counters and simple shapes read cleanly.
The overall tone is warm and informal, with a lighthearted, everyday personality. Its rounded shapes and mild irregularity suggest an approachable, human feel rather than a strict technical voice, making text appear conversational and relaxed.
The design appears intended to provide a clean, rounded sans with a casual, humanized character—balancing geometric simplicity with a subtly hand-drawn warmth for versatile, upbeat communication.
The rhythm in running text is even and uncluttered, with smooth curves doing most of the visual work and minimal sharp angles. The design favors clarity over decoration, with a gently softened silhouette that keeps paragraphs inviting at display and medium sizes.