Sans Normal Soraf 7 is a light, narrow, medium contrast, upright, normal x-height font.
Keywords: editorial, magazines, branding, packaging, posters, modern, airy, refined, calm, friendly, space saving, soft modernity, clean readability, editorial tone, monolinear, open forms, rounded corners, soft terminals, generous spacing.
This typeface is a clean sans with a slender, lightly built skeleton and gently rounded shaping throughout. Strokes stay fairly even, with subtle thick–thin modulation and soft, slightly flared or tapered terminals that keep the forms from feeling mechanical. Curves are open and elliptical, counters are generous, and corners often resolve with a softened radius rather than sharp joins. Proportions are compact and streamlined, with tall ascenders/descenders and a crisp, uncluttered rhythm that holds together well in mixed-case text.
It performs well for editorial headlines, pull quotes, and short-to-medium passages where a light, contemporary voice is desired. The condensed feel and open counters make it useful for space-conscious layouts such as magazine columns, packaging panels, and compact brand applications. It also suits posters and display settings that benefit from a refined, modern sans without harsh geometry.
The overall tone is modern and composed, with a quiet elegance that reads as approachable rather than stark. Its narrow, airy construction and rounded finishing cues give it a refined, contemporary feel suited to understated branding and editorial settings.
The design appears intended to provide a contemporary sans with a softer edge—combining a streamlined, space-efficient silhouette with rounded details for a more human, welcoming impression. It aims for clarity and poise in mixed-case text while retaining enough character for display use.
The design maintains consistent spacing and a steady vertical cadence, helping it stay legible despite its slim build. Numerals follow the same understated, rounded logic, keeping figures harmonious with text settings.