Sans Normal Lyley 2 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Faculty' by Device, 'EF Diamanti Condensed' by Elsner+Flake, 'Allotrope' and 'Argumentum' by Kostic, 'Niko' by Ludwig Type, 'Fact' by ParaType, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promos, sporty, retro, punchy, energetic, assertive, impact, motion, attention, branding, slanted, chunky, rounded, blocky, compact.
A heavy, right-slanted sans with broad proportions and rounded, compact counters. Strokes are uniform and dense, with softened corners and a slightly squashed, forward-leaning stance that emphasizes motion. Uppercase forms read as blocky and sturdy, while the lowercase keeps a simple, single-storey look (notably in a and g) with tight apertures and sturdy terminals. Figures are bold and geometric with large interior shapes, designed to hold together as solid silhouettes at display sizes.
Best suited to bold display applications such as headlines, posters, promotional graphics, and packaging where impact is more important than fine detail. It works well for sports and event branding, energetic campaigns, and short, emphatic UI moments like banners or feature cards when set large with ample spacing.
The overall tone is loud and kinetic, projecting speed and impact. Its chunky shapes and consistent slant lend a sporty, headline-driven feel with a mild retro advertising flavor. The voice is confident and attention-seeking rather than subtle or literary.
The design appears intended to deliver maximum visual punch with a continuous forward slant, combining rounded geometry and thick strokes for high-impact messaging. It prioritizes strong silhouettes and an energetic rhythm to communicate motion and confidence in display typography.
The strong slant and wide set create a pronounced rhythm, especially in strings of capitals where diagonals and curved bowls build a steady forward momentum. At smaller sizes the tight apertures and dense weight may reduce interior clarity, but the silhouettes remain highly recognizable for short bursts of text.