Sans Normal Amrol 3 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Digital Sans' by Blaze Type, 'Klik' by Fenotype, 'FF Bauer Grotesk' and 'FF Bauer Grotesk Paneuropean' by FontFont, 'Infoma' by Stawix, and 'R-Flex' by VType (names referenced only for comparison).
Keywords: ui text, product design, signage, branding, editorial, clean, neutral, modern, friendly, functional, versatility, legibility, clarity, neutrality, modernity, rounded, geometric, even, crisp, open.
A clean sans with gently rounded, geometric construction and smooth, continuous curves. Strokes appear even and low-contrast, with clear, open counters and a steady rhythm across uppercase and lowercase. Terminals are mostly straight or softly eased, and joints are tidy, giving the letterforms a crisp, contemporary silhouette. Numerals follow the same straightforward geometry, reading clearly at display and text sizes.
Well-suited to interface typography, product and packaging copy, and general-purpose branding where clarity and an even typographic color are important. It can also serve in editorial layouts for headings and short passages, and works well for wayfinding and labels thanks to its open, legible forms.
The overall tone is modern and practical with a mild friendliness from the rounded forms. It feels neutral and dependable rather than expressive, supporting clear communication without calling attention to itself.
The design appears intended as a versatile, contemporary sans that prioritizes legibility and consistency. Its restrained geometry and rounded shapes suggest a goal of broad usability across digital and print contexts while maintaining a calm, approachable presence.
Uppercase forms are compact and sturdy, while lowercase maintains an easy, readable texture with consistent spacing. The shapes favor simplicity and clarity—round letters stay close to circular, and diagonals (like in A, V, W, X, Y) are clean and decisive without decorative flair.