Serif Normal Orla 6 is a bold, normal width, high contrast, upright, normal x-height font visually similar to 'ITC Cheltenham' by ITC (names referenced only for comparison).
Keywords: book text, editorial, headlines, magazines, packaging, classic, authoritative, formal, literary, text readability, editorial voice, classic authority, traditional warmth, bracketed, beaked, ball terminals, oldstyle figures, diagonal stress.
A robust serif with pronounced thick–thin modulation and clearly bracketed serifs. Strokes show a slightly calligraphic, diagonal stress, with crisp joins and confident, weighty verticals that create strong word shapes. Capitals are broad and stately, while lowercase forms are compact with rounded bowls and firm, sculpted terminals; several letters exhibit beak-like or teardrop terminals that add liveliness without becoming decorative. Numerals read as oldstyle figures with varying heights and a curving, text-friendly rhythm that blends smoothly into running copy.
Well suited to book and long-form editorial typography where a classic serif voice and strong readability are desired. It also performs convincingly in headlines, pull quotes, and cover lines, where the high contrast and distinctive terminals can provide presence and hierarchy. The oldstyle numerals make it especially comfortable in text with frequent dates or measurements.
The overall tone is traditional and editorial, projecting authority and seriousness with a warm, bookish undercurrent. Its strong contrast and substantial color feel suited to established institutions and print-centric communication, balancing refinement with a slightly muscular presence.
The design appears intended as a contemporary take on conventional text serifs: to deliver a familiar, trustworthy reading experience while adding subtle character through calligraphic stress, bracketed serifs, and expressive terminals.
In text, the font produces a dense, even typographic color, aided by sturdy serifs and decisive vertical emphasis. The design’s distinctive terminals and diagonal stress add personality at display sizes while remaining disciplined enough for continuous reading.