Sans Normal Okrid 17 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Gimbal Grotesque' by AVP, 'Cyntho Next' by Mint Type, 'Core Sans N SC' and 'Core Sans NR' by S-Core, 'Schnebel Sans ME' and 'Schnebel Sans Pro' by URW Type Foundry, and 'Helios Antique' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, energetic, clean, impact, clarity, modernity, approachability, geometric, rounded, open apertures, smooth curves, strong weight.
A heavy, geometric sans with broad proportions and smooth, circular bowls. Strokes are low-contrast and consistently thick, with clean, unbracketed joins and generally squared terminals. Counters are large and open, helping maintain clarity despite the strong weight. The lowercase shows simple, single-storey forms (notably a and g) and a compact, sturdy rhythm that reads evenly in lines of text.
This font performs best where strong presence and quick legibility are needed, such as headlines, posters, brand wordmarks, packaging callouts, and signage. It can work for short to medium-length text when a solid, contemporary tone is desired, especially at comfortable sizes with adequate spacing.
The overall tone is bold and approachable—confident without feeling severe. Its rounded geometry and open shapes give it a friendly, contemporary voice suited to upbeat messaging and clear emphasis.
The design appears intended to deliver a modern, geometric sans voice with high visual impact and dependable clarity. Its wide stance, open counters, and simplified lowercase forms suggest a focus on friendly display typography that remains readable in practical applications.
The figures are substantial and straightforward, matching the letterforms in weight and presence. Curves dominate the design, while angled joins in letters like V/W/X add crispness and momentum, creating a lively texture in all-caps settings.