Script Fubim 7 is a bold, narrow, medium contrast, italic, short x-height font.
Keywords: headlines, branding, packaging, posters, signage, playful, retro, friendly, whimsical, casual, hand-lettered look, vintage charm, expressive capitals, display impact, brushy, bouncy, rounded, swashy, soft terminals.
This font shows a heavy, brush-like script with a consistent rightward slant and rounded, inked-in shapes. Strokes have soft, bulbous terminals and occasional teardrop-like joins, creating a lively, slightly irregular rhythm typical of hand-drawn lettering. Forms lean toward compact counters and stout curves, with noticeable entry/exit flicks and small swashes on many capitals; lowercase letters are simpler but retain the same cushioned, painted feel. Numerals match the alphabet with bold, curved silhouettes and decorative hooks that keep the set visually cohesive.
It’s well suited to display settings where character matters most—logos, product packaging, café or boutique signage, posters, and short headlines. The bold, brushy texture holds up strongly on light backgrounds and can add a handcrafted feel to marketing and social graphics, especially when used in short phrases rather than long passages.
The overall tone is upbeat and nostalgic, with a bouncy, personable voice that feels more like sign-painting or mid-century display lettering than formal calligraphy. Its rounded weight and gentle curves read as warm and approachable, while the swashy capitals add a touch of flair and showmanship.
The design appears intended to deliver a bold, hand-lettered script look with a friendly, vintage-leaning personality. It prioritizes expressive capitals and a cohesive brush texture to make words feel crafted and energetic in branding and display typography.
Capitals are the most decorative, featuring pronounced curls and looped strokes that can create strong word shapes in headlines. Spacing appears fairly tight in the samples, and the heavy joins and compact counters suggest it will look best when given a bit of breathing room at larger sizes.