Print Ummuv 10 is a regular weight, narrow, medium contrast, upright, short x-height font.
Keywords: greeting cards, packaging, children’s, craft branding, posters, playful, friendly, whimsical, casual, retro, hand-lettered feel, friendly display, casual charm, playful branding, rounded, bouncy, loopy, brushy, soft terminals.
A lively handwritten print with rounded, looped forms and a brush-pen feel. Strokes show modest contrast with tapered entries and exits, plus occasional thicker downstrokes that keep the rhythm organic. Capitals are flourishy and more decorative, featuring curls and open bowls, while the lowercase stays simpler and highly readable. Curves dominate over angles, counters are generous, and spacing feels slightly irregular in a natural, hand-drawn way.
Well suited to short-to-medium display text where warmth and approachability matter—greeting cards, invitations, stickers, product packaging, café menus, and playful posters. It can also work for social graphics and informal branding, especially when paired with a clean sans for supporting copy.
The overall tone is cheerful and personable, with a lighthearted, slightly retro craft sensibility. Its curls and soft terminals add a whimsical charm that reads as welcoming rather than formal or technical.
Likely designed to capture the look of quick, confident hand lettering with a touch of flourish, balancing decorative capitals with straightforward lowercase for practical readability. The aim appears to be an informal, personable voice that feels hand-made and expressive without becoming overly ornate.
The numeral set is consistent with the letterforms, using rounded shapes and clear silhouettes suited to display sizes. The uppercase has more personality than the lowercase, so mixed-case settings emphasize a friendly, headline-like voice.