Serif Normal Ipbiv 12 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: books, editorial, academic, print, branding, classic, literary, formal, trustworthy, traditional, readability, editorial text, typographic neutrality, formal tone, print reliability, bracketed, transitional, bookish, crisp, balanced.
A conventional serif with bracketed serifs, moderate stroke modulation, and a steady, even rhythm across text. Proportions are balanced with a normal x-height and compact, well-contained counters that keep lines cohesive. Terminals are clean and slightly rounded, giving a controlled, polished texture without looking mechanical. Numerals and capitals sit confidently with clear vertical stress and consistent serif treatment.
Well suited to long-form reading such as books, essays, and editorial layouts, where a consistent serif texture aids legibility. It also fits academic or institutional materials and print collateral that benefits from a traditional voice. In branding, it works best where a classic, credible impression is desired rather than a highly distinctive display personality.
The overall tone is classic and bookish, evoking editorial and institutional typography. It feels composed and familiar, leaning formal without becoming ornate. The moderate contrast and restrained details communicate stability and seriousness while remaining readable.
The design appears intended as a reliable, general-purpose text serif: familiar proportions, controlled contrast, and conservative detailing aimed at readability and typographic neutrality. It prioritizes an even reading texture and conventional letterforms that integrate smoothly into editorial and formal communication.
In the sample text, the color on the page is even and comfortable, with clear word shapes and predictable spacing that supports continuous reading. Uppercase forms carry a traditional presence for headings, while lowercase maintains a calm, text-forward cadence.