Serif Normal Vuris 10 is a light, normal width, very high contrast, upright, normal x-height font.
Keywords: editorial headlines, fashion branding, luxury packaging, magazine covers, posters, elegant, fashion, editorial, refined, classic, luxury tone, display impact, print elegance, brand refinement, hairline serifs, didone-like, crisp, sharp, delicate.
This is a refined serif with dramatic thick–thin modulation and crisp, hairline finishing strokes. Vertical stems dominate and feel taut and precise, while curves are smooth and tightly drawn, producing a polished, high-end texture. Serifs are small and sharp with minimal bracketing, and counters are relatively narrow, giving the design a clean, controlled rhythm. Numerals follow the same calligraphic-turned-engraved logic, with thin entry/exit strokes and prominent contrast that reads best when given room.
It suits display-driven typography such as magazine headlines, pull quotes, book or film titling, and luxury identity systems where contrast and finesse are assets. It also works for elegant packaging and event materials when set with generous spacing and supportive hierarchy.
The overall tone is luxurious and poised, with a runway/editorial sensibility. Its sharp contrast and delicate terminals suggest formality and sophistication rather than casual readability, evoking classic print culture and premium branding.
The design appears intended to deliver a high-fashion, print-heritage look through extreme contrast, razor-thin serifs, and a calm, upright stance. Its proportions and finishing prioritize sophistication and visual impact in larger settings over utilitarian, small-size text work.
At larger sizes the hairline details and pointed terminals become a defining feature, while at smaller sizes the finest strokes may visually recede. The letterforms keep a consistent, disciplined structure across uppercase and lowercase, with a notably stately uppercase presence and a sleek, modernized classic feel in text.