Serif Normal Pokab 3 is a bold, wide, high contrast, upright, normal x-height font visually similar to 'Really No 2', 'Really No 2 Paneuropean', and 'Really No 2 W2G' by Linotype (names referenced only for comparison).
Keywords: headlines, editorial, book text, magazine, branding, authoritative, traditional, formal, literary, readability, heritage, authority, presence, editorial voice, bracketed, ball terminals, calligraphic, lively, robust.
This serif displays sturdy, weighty letterforms with pronounced thick–thin modulation and distinctly bracketed serifs. Strokes show a slightly calligraphic flow, with tapered joins, cupped entry/exit strokes, and occasional ball-like terminals (notably in several lowercase forms). Capitals are broad and confident with strong vertical stress and generous interior counters, while the lowercase keeps a moderate x-height and rounded bowls that read clearly at display and text sizes. Spacing appears open and steady, supporting an even typographic color despite the energetic detailing at terminals.
It is well suited to editorial typography such as magazine headlines, section openers, and pull quotes, and it can also serve in book typography where a confident, classical serif voice is desired. The sturdy forms and clear contrast make it a strong choice for branding that needs a traditional, trustworthy tone, especially in logotypes and packaging with a heritage feel.
The overall tone feels traditional and editorial, combining classical bookish formality with a touch of expressive, old-style warmth. It projects authority and seriousness while remaining approachable, thanks to rounded shapes and softened bracketing.
The design appears intended as a conventional text serif with heightened presence: a classical foundation reinforced by heavier strokes, strong bracketing, and nuanced terminals to provide personality in display sizes while keeping legibility-oriented proportions.
The numerals and capitals carry a solid, emphatic presence that suits titling, while the lowercase includes lively details that add character without becoming ornamental. Contrast and serifs are strong enough to create crisp word shapes, particularly in mixed-case settings.