Sans Normal Efnam 7 is a light, wide, medium contrast, italic, normal x-height font.
Keywords: editorial, magazines, brand voice, web ui, packaging, modern, airflow, refined, clean, modern italic, editorial clarity, friendly refinement, smooth rhythm, humanist, open apertures, slanted, calligraphic, elegant.
A slanted sans with gently modulated strokes and softly rounded terminals that keep the texture smooth and continuous. Uppercase forms are broad and open, with simple, geometric-leaning construction softened by subtle curvature in joins and shoulders. Lowercase characters show a humanist touch—open apertures, rounded bowls, and a single-storey “a” and “g”—creating an even, readable rhythm. Numerals follow the same light, rounded logic, with clear, open counters and minimal ornamentation.
Well suited to editorial typography, magazine decks, and brand systems that need a refined italic for emphasis or a primary voice with gentle personality. It can also work in web and product interfaces where a slanted sans is used for hierarchy, callouts, or navigational accents, and in packaging or lifestyle marketing where an airy, modern tone is desirable.
The overall tone feels modern and polished, with an understated elegance that reads as editorial and contemporary rather than overtly technical. Its italic angle adds forward motion and a slightly expressive, human voice while remaining clean and controlled.
Likely designed as a contemporary italic sans that balances geometric simplicity with humanist openness, aiming for a smooth reading rhythm and an elegant, forward-leaning voice. The emphasis appears to be on clean curves, clear counters, and a calm, modern texture in continuous text.
The design favors clarity through openness: counters are generous, curves are smooth, and terminals avoid sharp cuts, helping long lines keep an even color. Diacritics and punctuation shown in the sample text maintain the same light, rounded presence, supporting consistent paragraph texture.