Slab Contrasted Belu 2 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Capita' by Hoftype, 'Rooney' by Jan Fromm, 'Bulwark' by Jonahfonts, and 'Mediator Serif' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, retro, confident, sporty, friendly, loud, impact, attention, retro appeal, signage, brand voice, bracketed, rounded, chunky, bouncy, softened.
A heavy, right-leaning slab serif with broad proportions and strongly bracketed, block-like terminals. Strokes show noticeable thick–thin modulation, with rounded joins and softened corners that keep the dense weight from feeling rigid. Counters are compact but clear, and the overall rhythm is punchy and forward, with sturdy horizontals and prominent slabs that read well at large sizes.
Best suited for display contexts such as headlines, posters, branding marks, and packaging where strong presence is needed. It can also work for short, emphasized text like pull quotes, titles, and promotional copy, particularly in retro-leaning or sporty visual systems.
The tone is bold and extroverted, mixing classic slab-serif authority with a playful, energetic slant. It evokes vintage advertising and athletic signage—confident and attention-seeking, but not harsh thanks to the rounded detailing.
The design appears intended to deliver maximum impact with a familiar slab-serif backbone, combining sturdy serifs and broad letterforms with an italicized, energetic flow. Its softened, bracketed construction suggests a goal of being both commanding and approachable for attention-driven typography.
The numerals and caps feel especially weighty and stable, while the italic slant and bracketed serifs introduce a lively, slightly bouncy texture across words. The design emphasizes impact and personality over quiet, long-form neutrality.