Sans Normal Ohbug 16 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Hando' by Eko Bimantara, 'Helvetica Now' by Monotype, 'Ordina' by Schriftlabor, and 'Lens Grotesk' by Typedepot (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, modern, friendly, direct, utilitarian, impact, clarity, modernity, approachability, simplicity, geometric, rounded, clean, compact, sturdy.
A heavy, geometric sans with broad proportions and a steady, uniform stroke. Curves are built from clean circular and elliptical forms, producing round counters and smooth joins, while terminals are mostly flat and square. The overall rhythm is open and readable with generous interior space in letters like O, P, and R, and a simple, functional construction in forms like K, M, and W. Numerals follow the same robust, straightforward build, with clear silhouettes and minimal modulation.
Well suited to headlines, posters, and brand marks that need strong presence and quick recognition. It also fits signage and packaging where bold, high-contrast-from-background letterforms help text hold up at distance and across varied production methods.
The typeface communicates a confident, no-nonsense voice with a friendly, contemporary tone. Its big shapes and rounded geometry feel approachable rather than technical, lending it a clear, assertive presence in display settings without becoming decorative.
The design appears intended as a contemporary workhorse sans focused on impact and clarity, using geometric construction and uniform stroke weight to create consistent, easily repeatable forms. Its wide stance and solid shapes suggest an emphasis on attention-grabbing display typography while remaining clean enough for general-purpose short text.
At larger sizes the strong weight and broad set emphasize impact and legibility, while at smaller sizes the thick strokes can visually close tighter apertures and small joins. The lowercase maintains a simple, workmanlike feel, supporting concise messaging and UI-style labeling where clarity is prioritized.