Sans Normal Abred 10 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, branding, editorial, marketing, packaging, modern, clean, friendly, dynamic, approachable, clarity, approachability, contemporary tone, lively emphasis, rounded, humanist, open apertures, oblique, smooth curves.
A rounded, oblique sans with smooth circular bowls, gently tapered joins, and a consistent, even stroke. The letterforms lean forward with a clean, contemporary rhythm, pairing open apertures with soft terminals that keep counters spacious and legible. Proportions feel balanced and slightly lively, with broad curves on C, O, and G and straightforward, uncluttered construction across the alphabet and numerals.
This style works well for interface text, product and brand systems, and editorial layouts where a clean sans with a friendly slant can add energy without sacrificing clarity. It also suits marketing headlines, short callouts, and packaging where smooth round forms help maintain an approachable, contemporary voice.
The overall tone is modern and easygoing, with a friendly warmth that comes from the rounded shapes and relaxed oblique stance. It reads as contemporary and accessible rather than formal, bringing a subtle sense of motion that suits upbeat, people-centered communication.
The design appears intended to deliver a versatile sans with a forward-leaning, contemporary feel, combining open, readable structures with rounded geometry to create a clear but personable texture across both display and text sizes.
The numeral set matches the same rounded, open construction as the letters, keeping text color even in mixed alphanumeric settings. Round punctuation and dots (like i/j) visually align with the curved bowls, reinforcing a cohesive, smooth texture in paragraphs and short lines alike.