Sans Normal Lirub 1 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'AG Royal' and 'Akzidenz-Grotesk Next' by Berthold, 'Corelia' by Hurufatfont, 'Santi' by Latinotype, 'Applied Sans' by Monotype, 'Nu Sans' by Typecalism Foundryline, and 'Peter' by Vibrant Types (names referenced only for comparison).
Keywords: headlines, sports branding, posters, packaging, social ads, sporty, urgent, loud, modern, confident, impact, momentum, promotion, branding, display, slanted, rounded, chunky, punchy, compact.
A heavy, slanted sans with rounded, open counters and broadly curved bowls that keep the texture smooth despite the strong weight. Strokes are consistently thick with minimal modulation, and terminals read as clean and blunt rather than calligraphic. Proportions feel expanded with generous horizontal footprints, while spacing is tuned to maintain a dense, headline-ready color. The lowercase shows sturdy, simplified shapes (single-storey a and g), and numerals are equally robust, producing a highly uniform, impact-driven rhythm.
Best suited to short, high-impact settings such as headlines, poster typography, sports and fitness branding, promotional graphics, and bold packaging callouts. It can also work for UI accents or labels when used sparingly at larger sizes, where its dense weight and slant remain legible and controlled.
The overall tone is energetic and assertive, with a forward-leaning stance that suggests motion and immediacy. Its large shapes and rounded construction feel friendly rather than aggressive, but still project a strong, attention-grabbing presence. The texture reads contemporary and performance-oriented, fitting messages that need to feel fast, bold, and confident.
This design appears intended as a high-impact italic sans that maximizes presence and momentum while staying approachable through rounded geometry and open counters. It prioritizes bold readability and a unified, contemporary texture for display-led typography.
In the sample text, the heavy weight and tight visual density make it most comfortable at larger sizes, where counters stay open and the slant reads as intentional momentum. The rounded forms help preserve clarity in complex letters, while the strong italic angle creates a pronounced directional flow across words and lines.