Sans Normal Afmoy 3 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Myriad', 'Myriad Bengali', 'Myriad Devanagari', and 'Myriad Hebrew' by Adobe and 'Camphor' by Monotype (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, advertising, sporty, dynamic, confident, contemporary, friendly, energy, impact, modernity, momentum, approachability, oblique, rounded, compact, high impact, clean.
A heavy, oblique sans with rounded, softly squared curves and largely monoline strokes. The italic slant is pronounced and consistent, giving letters a forward-leaning momentum while maintaining sturdy, compact proportions. Counters are fairly open for the weight, terminals are clean and mostly blunt, and joins feel smooth rather than sharp. Figures are bold and simplified, matching the letterforms’ dense color and steady rhythm in text.
This font is well-suited to headlines, short display copy, and branding where a strong, forward-leaning voice is desired. It works especially well for sports, fitness, event promotion, and retail advertising that benefits from an energetic, contemporary tone. The dense weight and consistent slant also make it effective for punchy pull quotes and hero text on the web.
The overall tone is energetic and assertive, with a sporty, fast-moving feel created by the strong slant and solid stroke weight. Its rounded construction keeps it approachable rather than aggressive, making it feel modern and upbeat. In paragraphs it reads as confident and attention-getting, with a clear emphasis on motion and impact.
The design appears intended to deliver a bold, modern sans voice with built-in motion through a strong oblique stance. Its rounded, low-friction curves and compact proportions aim for high impact while staying friendly and legible in display settings.
Uppercase forms are broad and stable, while lowercase shapes show a more compact, utilitarian build that reinforces a tight texture at text sizes. Round letters (like O/0) are clean and elliptical, and diagonals (like V, W, X, Z) carry the slant convincingly without looking brittle. The set maintains consistent weight and curvature across letters and numerals, producing a uniform, headline-forward typographic color.