Sans Contrasted Apgu 10 is a light, narrow, high contrast, upright, normal x-height font.
Keywords: headlines, magazine, branding, logotypes, posters, editorial, fashion, refined, airy, modernist, editorial luxury, display elegance, brand refinement, modern drama, hairline, monolinear feel, calligraphic, delicate, elegant.
A slender, sharply contrasted design built from hairline connectors and fuller vertical strokes, creating a crisp, filament-like rhythm across words. Curves are smooth and open, with pronounced thin joins on letters like C, G, S, and the bowls of b/d/p, giving the face a sculpted, drawn quality. Uppercase forms feel tall and stately with generous internal space, while the lowercase keeps a relatively moderate x-height and relies on long ascenders/descenders for texture. Terminals tend toward clean, tapered finishes rather than blunt stops, and the numerals echo the same refined contrast and open counters.
Best suited to display sizes such as headlines, magazine spreads, and brand-led layouts where its fine hairlines can be appreciated. It can work well for logotypes and short statements that benefit from a refined, fashion-forward voice, and for posters or packaging where contrast and vertical rhythm create visual emphasis.
The overall tone is poised and polished, leaning toward contemporary luxury and editorial sophistication. Its delicacy reads as intentional and high-end, with a quiet drama created by the extreme thin-thick interplay. The result feels expressive without becoming ornate, suitable for settings where elegance and restraint are key.
The design appears aimed at delivering a modern, elegant display voice by combining tall proportions with dramatic contrast and minimal, clean terminals. It prioritizes a sleek editorial look and a distinctive typographic texture over utilitarian neutrality, using delicate joins and airy counters to keep the letterforms feeling light and premium.
In continuous text, the face produces a distinctive vertical cadence: strong stems punctuated by very thin cross-strokes and joins. Spacing appears relatively open, helping maintain clarity despite the fragile hairlines, while certain glyphs (notably Q and g) add a subtle signature flourish through extended, sweeping strokes.