Sans Superellipse Madom 1 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Ramsey' by Associated Typographics, 'Morgan Poster' by Feliciano, 'Neuborn' by HIRO.std, 'Stallman Round' by Par Défaut, 'Goodland' by Swell Type, and 'Winner Sans' by sportsfonts (names referenced only for comparison).
Keywords: headlines, posters, logos, packaging, signage, retro, industrial, playful, techy, punchy, impact, compactness, geometric cohesion, friendly industrial, rounded, blocky, compact, geometric, soft corners.
A heavy, compact sans with a rounded-rectangle (superellipse) construction and consistently softened corners. Strokes are thick and uniform, with tight internal counters and short apertures that keep the silhouettes dense. Curves resolve into squared-off bowls and terminals rather than circular rounds, giving letters a sturdy, modular feel. The rhythm is fairly tight, with narrow letterforms and small interior spaces that favor bold, sign-like shapes over delicate detail.
Best suited to headlines and short, high-impact text where its dense shapes and rounded-rect geometry can read cleanly. It works well for posters, branding marks, packaging, labels, and signage that need a sturdy, friendly-industrial presence. For paragraph use, it will perform most comfortably at larger sizes with extra spacing to prevent counters from filling in visually.
The overall tone feels retro and utilitarian, like mid-century display lettering adapted to a modern, geometric grid. The softened corners keep it friendly and approachable, while the dense, blocky forms read as confident and impact-oriented. It carries a subtle tech/industrial vibe without becoming cold, thanks to the rounded geometry.
The design appears intended to deliver maximum presence in a compact footprint, using a consistent rounded-rectangle system to keep forms cohesive and highly legible at display sizes. Its geometry suggests a deliberate balance of industrial sturdiness and approachable softness, aiming for bold identity and clear signage-style communication.
Distinctive rectangular counters and notches appear in several glyphs, reinforcing the engineered, modular look. Numerals follow the same squared, compact logic, producing strong, uniform color in text. In longer lines, the tight apertures and dense forms create a bold texture that benefits from generous tracking and ample size.