Script Pole 7 is a bold, normal width, medium contrast, italic, short x-height font.
Keywords: logos, packaging, posters, headlines, social graphics, friendly, playful, retro, casual, warm, hand-lettered feel, approachability, display impact, retro charm, brushy, rounded, bouncy, hand-inked, lively.
A lively, brush-pen style script with rounded forms, softly swelling strokes, and a consistent rightward slant. Letter shapes are compact with relatively tall ascenders and descenders, and the rhythm alternates between broader, cushioned bowls and narrower joining strokes, creating a gently uneven, hand-drawn texture. Terminals are mostly rounded or slightly flicked, with occasional wedge-like starts that suggest a loaded brush. Capitals are simplified and weighty, pairing well with the lowercase’s looped, informal construction, while numerals keep the same inky, handwritten character.
Well-suited to branding and short, expressive text such as logos, product packaging, posters, headlines, and social media graphics where a friendly handwritten impression is desired. It can also work for invitations, menu headers, and pull quotes, especially when set with generous size and line spacing to preserve the letter rhythm.
The overall tone is upbeat and personable, balancing a confident, ink-heavy presence with approachable, handwritten charm. Its bouncy cadence and soft curves lean toward a nostalgic, sign-painter/marker feel rather than formal calligraphy, giving text an inviting, conversational voice.
The design appears intended to emulate quick, confident brush lettering: bold, readable silhouettes with enough natural variation to feel human, while maintaining consistent slant and overall cohesion for practical setting in words and phrases.
In running text the spacing and joins create a natural, hand-lettered irregularity that reads best at display sizes. Round counters and dense stroke mass can reduce clarity at very small sizes, especially where joins tighten or shapes compress, but the strong silhouette remains distinctive.