Sans Normal Eswu 17 is a very light, very wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, ui labels, packaging, minimal, airy, modern, calm, futuristic, modern identity, geometric clarity, lightweight elegance, spatial openness, monoline, geometric, rounded, open forms, wide tracking.
A monoline sans with generously wide proportions and open counters. Strokes are extremely thin and consistent, with rounded curves built from smooth circular/elliptical geometry and clean, straight joins. Terminals tend to be softly finished, and the overall texture is light and spacious, producing a high degree of white space between and within letters. The lowercase keeps a straightforward construction with simple bowls and a single-storey “a,” while figures follow the same geometric, lightly drawn logic.
This style suits display use where its delicate, spacious construction can be appreciated—headlines, editorial titling, brand wordmarks, packaging, and lightweight UI labels. It works best with ample size and breathing room, as the thin strokes and broad proportions are more effective in clean, uncluttered layouts.
The overall tone is quiet and refined, reading as contemporary and slightly futuristic due to the wire-thin strokes and broad, rounded forms. Its openness and restraint give it an elegant, design-forward feel that stays neutral rather than expressive or playful.
The design appears intended to deliver a sleek, geometric sans for modern visual identities, prioritizing openness, smooth curves, and a refined, lightweight presence. Its wide stance and minimal detailing suggest an emphasis on contemporary elegance and a crisp, architectural rhythm.
In text, the combination of very thin strokes and wide letterforms creates an airy rhythm and a delicate color on the page. The geometry feels consistent across rounds (C/O/Q) and straights (E/F/L/T), reinforcing a cohesive, minimal aesthetic that favors clarity over emphasis.