Sans Normal Uhlop 7 is a regular weight, normal width, medium contrast, upright, normal x-height font visually similar to 'Pelago' by Adobe; 'Proza' by Bureau Roffa; 'ITC Stone Humanist', 'ITC Stone Sans', and 'ITC Stone Sans II' by ITC; 'Provan' by Matteson Typographics; and 'Joanna Sans Nova' and 'Mundo Sans' by Monotype (names referenced only for comparison).
Keywords: ui text, branding, headlines, posters, signage, neutral, modern, friendly, clean, pragmatic, everyday clarity, modern utility, neutral branding, legibility focus, geometric, rounded, monolinear, open apertures, large counters.
This is a clean, contemporary sans with broadly geometric construction and gently rounded curves. Strokes are largely even with subtle modulation, producing stable color in text while keeping counters roomy and open. Uppercase forms are straightforward and high-clarity, with circular bowls in C/G/O/Q and a simple, legible diagonal in N and Z. The lowercase is compact and utilitarian, with single-storey a and g, a tall, straight-sided t, and minimal joining or calligraphic influence; terminals tend to be clean and slightly softened rather than sharply cut.
It suits interface and product typography where clarity and calm neutrality are needed, and it scales well into display contexts for headings, labels, and signage. The friendly geometry also makes it a good fit for contemporary branding, editorial callouts, and short promotional copy.
The overall tone is neutral and modern with a friendly, approachable edge. Its round forms and open interiors keep it informal and readable, while the restrained detailing maintains a professional, workhorse feel.
The design appears intended as a versatile, modern sans that prioritizes legibility and even texture, combining geometric roundness with pragmatic details for everyday typographic use.
In the sample text, spacing appears balanced and the letterforms maintain clarity at larger sizes, with consistent rhythm across mixed-case passages. Numerals are simple and highly legible, matching the straightforward, geometric feel of the alphabet.