Sans Normal Kubuh 2 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Innova' and 'Neutro' by Durotype, 'Kind Sans' by Gravitype, and 'Tenorite' by Microsoft Corporation (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, confident, modern, energetic, friendly, impact, speed, modernity, clarity, approachability, oblique, geometric, rounded, compact, punchy.
A heavy, right-leaning sans with rounded geometry and smooth, low-contrast strokes. Forms are built from broad curves and firm terminals, with an overall wide stance and generous counters that keep the texture open despite the weight. The italic construction reads as an oblique slant rather than calligraphic, with consistent stroke endings and minimal modulation. Numerals and capitals share the same sturdy, simplified skeleton, giving the set a cohesive, high-impact rhythm.
Best suited to display roles such as headlines, campaign typography, posters, and bold brand statements where a sense of motion is desired. It can also work well for sports and lifestyle branding, packaging callouts, and UI highlights where strong emphasis is needed.
The font projects a fast, assertive tone with a contemporary, sporty edge. Its rounded shapes soften the heaviness, balancing strength with approachability. The slant adds motion and urgency, making the overall voice feel energetic and promotional.
The design appears intended to deliver maximum impact with a modern, geometric voice, combining a sturdy weight with an italic slant to imply speed and momentum. Its simplified, rounded construction supports clear recognition at large sizes while keeping the tone friendly rather than harsh.
The design maintains a uniform, engineered feel across curves and joins, favoring clean geometry over expressive stroke behavior. Spacing appears tuned for headline presence, with bold silhouettes that remain legible in short bursts and display settings.