Serif Normal Lelub 7 is a regular weight, normal width, high contrast, upright, normal x-height font visually similar to 'Meier Kapitalis' by Elsner+Flake (names referenced only for comparison).
Keywords: book text, editorial, magazines, academic, branding, literary, classic, formal, authoritative, refined, readability, tradition, editorial tone, timelessness, authority, bracketed, oldstyle, calligraphic, crisp, bookish.
A traditional serif with bracketed serifs and a distinctly calligraphic modulation. Strokes show clear thick–thin contrast, with tapered terminals and crisp, slightly cupped serifs that give the outlines a carved, inked feel. Proportions lean classical: generous counters, steady vertical stress, and a balanced rhythm that stays even across words while allowing some lively variation in character widths. The italic is not shown; all samples appear roman/upright.
Well suited for book typography, editorial layouts, and magazine text where a classic serif voice and strong typographic color are desired. It can also support academic or institutional materials and refined branding, particularly in headlines and subheads where its contrast and serif detailing remain crisp.
The overall tone is classic and literary, with a quiet formality that feels suited to established institutions and long-form reading. Its contrast and sharp detailing add a refined, slightly editorial voice, while the oldstyle flavor keeps it warm rather than stark.
The design appears intended to deliver a conventional, highly readable serif for continuous text, borrowing from oldstyle and transitional cues to combine warmth with clarity. Its moderate proportions and disciplined rhythm suggest a focus on dependable editorial performance with enough contrast and detail to feel premium.
Uppercase forms are stately and well-contained, with clear differentiation between similar shapes (e.g., I/J and O/Q). Lowercase shows traditional details such as a two-storey a and g, a sharp-shouldered r, and angled joins that reinforce the pen-informed construction. Numerals read as lining figures with clear weight distribution and strong verticals.