Sans Contrasted Asgov 7 is a light, narrow, high contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazine, branding, packaging, elegant, refined, modern, fashion-forward, luxury voice, display impact, editorial tone, modern refinement, hairline, tall proportions, crisp terminals, clean curves, open counters.
This typeface features tall, slender letterforms with pronounced contrast between hairline strokes and thicker verticals. Curves are smooth and carefully tensioned, and the overall rhythm is airy thanks to generous internal space and open counters. Terminals are crisp and minimal, with a generally clean, unadorned finish and occasional tapered joins that emphasize the contrast. Uppercase forms feel statuesque and poised, while the lowercase maintains clear, straightforward construction that stays legible at display sizes.
This font is well suited to headlines, magazine typography, lookbooks, and other editorial settings where high-contrast letterforms can shine. It also fits branding applications such as logos, beauty and fashion packaging, and upscale promotional materials. It performs best at larger sizes or in spacious layouts where fine strokes have room to breathe.
The overall tone is polished and sophisticated, evoking contemporary editorial design and luxury branding. Its sharp contrast and restrained detailing give it a confident, fashion-oriented presence without feeling ornamental. The texture on the page is light and upscale, suited to layouts that prioritize elegance and whitespace.
The design appears intended to deliver a modern, high-fashion sans voice with dramatic stroke modulation and a sleek, condensed silhouette. It prioritizes sophistication and visual impact over utilitarian neutrality, aiming for a premium display feel in both uppercase titles and mixed-case editorial lines.
In running text the strong vertical emphasis creates a clean columnar texture, while circular forms like O/Q show smooth, refined geometry. Numerals are similarly slender and high-contrast, reading best when set with ample size and comfortable spacing. The ampersand and punctuation match the same pared-back, high-contrast logic, keeping the style consistent across mixed content.