Sans Superellipse Sulu 7 is a bold, narrow, medium contrast, italic, normal x-height font.
Keywords: sports branding, racing graphics, headlines, posters, packaging, sporty, tech, urgent, dynamic, futuristic, speed emphasis, space saving, impact display, modern utility, compressed, slanted, squared-round, angular, high-impact.
A heavy, forward-slanted sans with condensed proportions and a taut, engineered rhythm. Curves are built from rounded-rectangle geometry, giving bowls and counters a squarish softness rather than true circles. Strokes are mostly monolinear with subtle modulation from the slant, and terminals are clean and sheared, often ending in angled cuts. The overall texture is dark and compact, with tight internal spaces and a consistently brisk, aerodynamic silhouette across letters and figures.
Best suited for short, high-impact text such as sports identities, motorsport and speed-themed graphics, product marks, posters, and bold UI/overlay labels where a compact footprint is helpful. It also works well for titling in tech or industrial contexts that benefit from a streamlined, contemporary voice.
The tone reads fast, assertive, and performance-driven, with a contemporary, technical edge. Its compressed stance and slanted momentum evoke speed and competition, while the rounded-square construction adds a modern, industrial polish rather than a friendly softness.
The design appears intended to deliver maximum punch in limited horizontal space while emphasizing motion through a strong slant. Its rounded-rectangle construction suggests a deliberate blend of machined precision and controlled softness, aiming for a modern, performance-oriented display presence.
Uppercase forms stay blocky and disciplined, while lowercase shows simplified, utilitarian shapes that maintain the same slanted, cut-terminal logic. Numerals follow the same squared-round construction and look designed to hold their shape in prominent, high-contrast settings. The italic angle is pronounced enough to create motion even in short words, so spacing and line breaks become part of the visual energy.