Sans Normal Essu 10 is a very light, very wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, editorial, packaging, airy, modern, minimal, elegant, calm, minimalism, clarity, modern branding, geometric neutrality, monoline, rounded, geometric, open forms, high aperture.
This typeface is a monoline sans with rounded, geometric construction and generously open counters. Strokes remain consistently thin throughout, with smooth circular curves in O/C/G/Q and soft, continuous joins in lowercase forms. Proportions are broad and spacious, with ample sidebearings that create a light, floating texture in text. Terminals are clean and unadorned, and the overall rhythm is even, with simple, legible shapes and clear differentiation between straight stems and curved bowls.
Best suited to display settings where its fine strokes and spacious proportions can breathe—headlines, brand wordmarks, fashion/editorial titles, and packaging. It can also work for short text passages in high-resolution contexts, especially where a light, minimalist tone is desired and contrast against the background is strong.
The overall tone is quiet and refined, projecting a contemporary, design-forward feel. Its thin, airy drawing reads as delicate and understated rather than assertive, lending a sleek, upscale character that feels more editorial than utilitarian.
The design appears intended to deliver a sleek, geometric sans with an emphasis on openness and elegance. Its restrained detailing and consistent stroke weight suggest a focus on modern branding and clean editorial typography rather than dense UI text.
Round letters skew toward near-circular bowls, while diagonals (V/W/X/Y) are sharp and crisp, adding a subtle technical edge. Lowercase characters maintain a simple, modern structure with a single-storey a and straightforward, uncluttered silhouettes, which helps keep the texture clean at display sizes.