Sans Normal Obney 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Prenton RP' by BluHead Studio, 'Mr Eaves XL Sans' by Emigre, 'Whitney' by Hoefler & Co., 'ITC Franklin' by ITC, 'Interval Next' by Mostardesign, 'Core Sans N' and 'Core Sans NR' by S-Core, and 'LFT Etica' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, playful, retro, punchy, high impact, approachable display, retro flavor, strong legibility, rounded, compact, chunky, soft-cornered.
A heavy, compact sans with broad, blocky strokes and softly rounded joins that keep the texture dense but not harsh. Curves are generous and slightly squared-off at terminals, producing sturdy bowls in letters like C, O, and G while maintaining clean, straight-sided verticals in E, F, H, and N. Counters are relatively tight and the overall spacing reads condensed in effect, giving lines of text a solid, poster-like color. Lowercase forms are simple and robust, with a single-storey a and g and a broad-shouldered m; numerals follow the same chunky, rounded construction for a cohesive set.
Best suited for headlines and short bursts of copy where strong presence and quick recognition are needed, such as posters, signage, packaging, and brand marks. It can also work for emphasis in UI or editorial layouts when used sparingly, but its dense texture and tight counters make it most effective at medium-to-large sizes.
The overall tone is confident and approachable, balancing industrial heft with a friendly softness in the rounding. It evokes a retro display sensibility—loud, energetic, and immediately legible—without feeling sharp or aggressive.
The design appears intended to deliver maximum impact with a friendly, rounded voice: a straightforward, high-visibility sans optimized for attention-grabbing display typography and bold brand statements.
The design maintains consistent stroke weight across straight and curved forms, emphasizing a uniform, high-ink silhouette. The shapes favor stability over finesse, with wide stems, short apertures, and minimal detailing that supports clarity at large sizes.