Sans Normal Ralay 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Averta PE' and 'Averta Standard PE' by Intelligent Design, 'Neue Reman Gt' and 'Neue Reman Sans' by Propertype, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, playful, approachable, cheerful, casual, approachability, high impact, playfulness, simplicity, rounded, soft, bubbly, chunky, smooth.
A heavy, rounded sans with soft corners and a uniform, low-contrast stroke. Curves are generously inflated and counters tend to be compact, producing a sturdy, blocky silhouette. Terminals are blunt and well-rounded, with a generally even rhythm and simple, geometric construction. Figures and letters share the same dense color and smooth outline, with diagonals and joins kept broad to preserve weight at display sizes.
Best suited to display applications where strong presence and friendliness are desired, such as headlines, posters, signage, packaging, and brand marks. It can also work for short UI labels or promotional callouts when a soft, approachable voice is needed, but the dense counters suggest avoiding long body text at small sizes.
The overall tone is warm and easygoing, with a toy-like, upbeat friendliness. Its plump forms and softened edges feel informal and inviting rather than technical or austere, lending a light, humorous character to headlines and short statements.
Designed to deliver maximum impact with a soft, rounded voice—prioritizing bold visibility and an approachable feel. The simplified, geometric forms suggest an intention to be versatile for contemporary display use while staying characterful and fun.
The typeface maintains a consistent, saturated texture, and the tight interior spaces can make it feel especially bold and compact in longer lines. Distinctive rounded joins and simplified shapes help it stay legible while emphasizing a playful personality.