Sans Contrasted Vava 3 is a bold, wide, very high contrast, italic, normal x-height font.
Keywords: headlines, posters, editorial, branding, packaging, dramatic, fashion, assertive, modern-classic, impact, emphasis, premium, dynamism, display, slanted, calligraphic, crisp, sculpted, bracketed.
A slanted, high-contrast roman with a sculpted, calligraphic construction and sharply tapered joins. Strokes alternate between thick verticals and hairline connections, producing a lively rhythm and pronounced internal sparkle in counters. Terminals are clean and precise, with subtle bracket-like transitions in places (notably in curved joins), and proportions feel generous, with rounded forms that read as open and expansive. The lowercase shows a traditional, two-storey a and g and a flowing, slightly cursive continuity, while figures are similarly italicized with strong weight shifts and crisp edges.
Best suited to headlines and subheads where its contrast and slant can deliver impact, especially in magazines, cultural posters, and campaign graphics. It can also work for branding and packaging that benefits from a premium, fashion-forward voice, and for short pull quotes or titling where the lively stroke modulation remains clear.
The overall tone is confident and editorial, pairing dramatic contrast with a polished, contemporary finish. It suggests fashion and culture contexts—expressive without becoming ornamental—conveying speed, sophistication, and a sense of premium emphasis.
The design appears intended to combine modern clarity with italic dynamism, using strong stroke modulation and crisp terminals to create an emphatic display voice. It prioritizes expressive rhythm and high visual contrast for attention-grabbing text while keeping letterforms disciplined and readable at larger sizes.
The slant and contrast create strong directional energy and make the texture feel darker in dense settings, especially where diagonals and bowls cluster. Curved letters (C, G, O, e, o) show particularly pronounced modulation, and angled forms (A, V, W, X) reinforce the forward-leaning motion.