Sans Normal Kabup 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Gabara Sans' by Arodora Type, 'Dikta Neue' by Atasi Studio, 'Grilova' by Gilar Studio, 'Fact' by ParaType, 'Core Sans N SC' and 'Core Sans NR' by S-Core, and 'URW Grotesk' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, confident, energetic, modern, assertive, impact, movement, emphasis, modernity, attention, slanted, rounded, compact, punchy, smooth.
A heavy, right-slanted sans with rounded, compact bowls and broadly uniform stroke weight. Curves are smooth and full, while joins and terminals are clean and slightly softened rather than sharp. Counters stay open despite the dense weight, and the letterforms keep a steady, forward-leaning rhythm that reads strongly at display sizes. Figures match the same robust, simplified construction, with bold, easily distinguishable silhouettes.
This font works best where impact and momentum matter: bold headlines, poster typography, branding marks, product packaging, and sports or event graphics. It can also serve for short emphatic UI labels or calls-to-action, but the heavy weight and slant favor brief bursts of text over long reading.
The overall tone is energetic and extroverted, with a fast, forward motion from the consistent slant and compact curves. Its weight and simplified shapes feel confident and direct, giving a sporty, promotional character that grabs attention quickly.
The design appears intended to deliver maximum punch with a clean, contemporary voice—pairing geometric roundness with a uniform slant to create motion and emphasis without decorative details. It prioritizes strong silhouettes and quick recognition, making it well-suited to energetic display typography.
The italic is built as an oblique style rather than a calligraphic one, maintaining a consistent mechanical slant across capitals, lowercase, and numerals. Round letters (O, Q, o, p) feel particularly geometric, while diagonals (V, W, X, Y) look sturdy and wide-shouldered, reinforcing the font’s strong, headline-driven presence.